In 7 years, Airbnb has built a community of over 1 million hosts
sharing their homes with strangers across 191 countries.
The entire concept of their ever-growing company is whether or not man is kind.
At a time when media attention tends to focus on the evils of mankind, Airbnb wants to provide a counterpoint.
The campaign asks the question ‘Is man kind?’
And then demonstrate Airbnb's belief that man truly is, kind.
They hope people will realize that that kindness is part of who we are as a species, whatever our gender, nationality or race.
And ultimately go and discover the kindness of man for themselves.
In Venice California, where sand meets asphalt, LONE WOLFS Objets d’Surf crafts handmade surfboards and accessories for the modern surfer and art-house cinema enthusiast.
LONE WOLFS revels in the delirious sea spray betweenart, design, and surfing. It is post-bro, joyous, and neo-noir and beatnik and radical. Founders/creative directors Alex Kemp and Scott Brown wake up every afternoon to surf, create, and destroy.
Their years of experience in communications, art direction, and music just happened to create a new aesthetic of wave culture. They promise it was an accident.
If you want, you can come listen to records at the shop or come shred with us anytime. We’re Lone Wolfs and we Ride Alone. Together.
Chiat was the original Los Angeles advertising agency founded in 1968. We set out to show the city of Los Angeles as the creative pioneer - a city built on creative dreams. In this recruitment film, we eschewed the cliche postcard vision of LA, and instead choosing to showcase it’s black and white underbelly, the city where the outsider is the insider. And who better to narrate that story than the poet/rebel and native son of Los Angeles, Charles Bukowski.
The objective was to appeal to the like minded creative community around the world excited by ideas, brands and geography.
For their sponsorship of the NFL, Visa decided to give away some epic prizes. Every time you used your Visa you were automatically entered to win a chance to rub elbows with some NFL superstars.
Netflix, believe it or not, isn't everywhere yet.
That's why when the service became available in Spain, Portugal and Italy we created a campaign that literally shows content is now all around you.
For Nissan's Heisman sponsorship we noticed there were some pretty colorful characters up for the award. But not as awesome as their school's mascots. (Troy Smith was the winner that year and he's the massive bouncing buckeye.)
Working with Joe Shands, Curt Detweiler, Becca Morton and Gage Clegg made this one of my favorite campaigns.
I'm so proud to say I was able to do an iconic outdoor campaign at Chiat\Day with Lee Clow. Beautiful OOH work makes the world a better place. It's one of my favorite mediums. Add working with Jim Riswold and Joe Shands and Lori McMichael and Brett Craig to the mix and it was almost a dream come true.
Working with phenomenal London photographer Tim Flach, this newest print for Samsonite Latin America shows how the strongest suitcase in the world is also the lightest. In the most beautiful, arresting, artful way possible.
After the super successful and iconic Visa Summer Olympics campaign, we had some big shoes to fill working on the Winter Olympics.
Working with Becca Morton and Gage Clegg, I think we met the challenge. With beautiful film narrated by Morgan Freeman one can never go wrong.
BLACK RAINBOWS OF DEATH is the hand that reaches out of watery depths and grabs your ankle. Or maybe tickles you. Either way, it retains the guts and brashness of that first idea all the way through the headiest and most conceptual process.
Formed by two art directors (Scott Brown, Rebecca Ginos) and a musician (Alex Kemp), BLACK RAINBOWS hold their important brainstorming sessions in the pacific ocean, surfing the venice breaks. With years behind them individually working with top tier brands in the advertising space, they collectively push past the barriers of modern, safe, cookie cutter ‘awareness’ campaigns. Instead, they connect humor, heart, brains, and sharp eyes to create a new level of visual personality, with threads that can connect across film, graphics, products, and digital media.
Southwest came to us with a healthy dilemma. Since the company's inception nearly 40 years ago, the low-cost carrier had grown to become America's largest domestic airline. Awesome.
But, with their growth came growing pains, and their desire to put their stake in the ground as the competitive leader in the industry. They were ready to be taken seriously. As an airline. As a company. As people.
A beautiful and elevated campaign followed.
I was born a poor white child in Wyoming.
I worked in a Trona Mine.
I packed up my bags and moved to Los Angeles.
I got a front desk temp job at an advertising agency called Chiat/Day.
And here I am.
If you want to get together and talk about those giant gaps give me a call 323-369-8355 or email me at scott@thelonewolfs.com
